Tips for Marketing Your Property on Short-Term Rental Platforms

Marwest Property Management

July 15, 2023

Airbnb, Property Management

Are you looking for ways to increase bookings on your short-term rental property? With the fierce competition in today’s market, it’s essential to adopt a strategic approach if you want to maximize your property’s chances of attracting guests.

As a property owner or manager, marketing your property on platforms like Airbnb and VRBO can be a great way to attract new guests and increase your occupancy rates. However, with so many properties listed on these platforms, it can be difficult to stand out from the crowd.

In this blog post, we will discuss some of the key tips and strategies that you can use to market your property effectively on short-term rental platforms. Keep reading!

Optimize Your Listings

When creating a listing for your property on short-term rental platforms such as Airbnb or Booking.com, make sure to be as descriptive as possible. Use high-quality photos that showcase your property’s best features and provide plenty of information about your property, including its location, amenities, and any unique features. Use keywords in your description that are likely to be searched by potential guests, such as “beachfront,” “pool,” or “family-friendly” to attract more attention and increase the chances of getting your property booked.

Respond Promptly to Inquiries

Responding promptly to inquiries from potential guests is critical to the success of your short-term rental business. Most guests want a quick and helpful response when they send an inquiry or message. Since most short-term rental platforms have messaging features built in, it’s easy to stay on top of inquiries. Make a habit of checking your messages regularly and aim to respond to inquiries within 24 hours. You should also make sure you have notifications turned on so you can respond quickly and efficiently. A quick response can make all the difference in securing a booking.

Offer Competitive Pricing

Pricing is one of the most important factors that guests take into consideration when booking a short-term rental property. Take some time to research other properties in your area similar to yours and adjust your pricing accordingly to make sure your rates are competitive. Keep in mind that lower prices may attract more guests, but you’ll need to ensure the price is not so low that it undervalues your property. You can also offer discounts for extended stays or last-minute bookings to entice potential guests to book your property.

Encourage Guest Reviews

Reviews are an important factor in a guest’s decision to book a property. Many travelers rely on the reviews of past guests to make their booking decisions. To encourage positive reviews, make sure to provide excellent service to your guests during their stay. You can also follow up with guests after their stay and ask them for feedback. Positive reviews can help attract new guests, while negative reviews can be an opportunity to improve your property and guest experience.

Great Way to Increase Occupancy Rates

Marketing your property on short-term rental platforms can be a great way to attract new guests and increase your occupancy rates. By implementing the tips and strategies discussed in this post, you can increase the chances of your property standing out and gaining more attention from potential guests. Remember, a happy guest is a repeat guest, so it’s important to prioritize guest experience and satisfaction to keep your occupancy rates high and your guests coming back. Good luck!